How It Works

Two experiences.
One platform.

Trafora is built for both sides of the coaching relationship — a mobile-first experience for clients, and a full practice management dashboard for coaches.


For clients

Your leadership growth journey.

From your first session to daily habits that compound over time — here's how the client experience works, step by step.

1
Get started

Download the app.

Trafora is a free iOS app, available now on the App Store. Create your account in under two minutes.

Free to download — no subscription required
Simple two-step signup — name, email, role, organization
Android coming soon
Trafora find a coach screen
2
Self-assessment

Take the leadership quiz.

Five questions. Two minutes. The assessment maps your answers across core leadership dimensions, surfaces where coaching could have the biggest impact, and points you to a coach who fits — before you've committed to a thing.

Maps across core leadership dimensions
Surfaces your primary focus area and secondary dimension
Soft CTA to book with the right coach for your profile
Trafora leadership quiz results
3
Discovery

Find the right coach.

Browse the Trafora coach directory, read full profiles, and choose the coach whose experience and approach fits your goals. Every coach brings their own framework and is individually reviewed by the Trafora team.

Full coach profiles — bio, philosophy, credentials, star rating
Search and filter by specialty
Nathan Murfield and Charles J. Hudson Jr. available now
Trafora coach directory
4
Booking

Book and pay in one flow.

Select a session type, pick a date and time from your coach's live availability, and complete secure payment — all without leaving the app. Your coach confirms, and a Zoom link lands in your email automatically.

Real-time availability — no email back-and-forth
Stripe checkout — card, Link, Klarna, Affirm, and more
Automatic Zoom link and calendar invite on confirmation
Trafora session booking
5
Before your first session

Help your coach show up fully prepared.

After your first booking, Trafora prompts you to complete a short client intake form. Your answers go directly to your coach — no one else sees them. This is what allows your coach to show up to the first session already knowing who you are and what you're working on.

What is your current role, and how long have you been in it?
What's bringing you to coaching right now?
What would a successful coaching engagement look like for you?
What leadership challenge do you most want to work on?
Trafora client intake form
6
Before every session

Three questions that change the first 60 seconds.

Before every session, Trafora prompts you to complete a quick prep form. Your coach reads your answers before joining the Zoom call. You arrive with an agenda. They arrive with context. The session starts at depth — not catching up.

What's on your mind going into this session?
What would make this session a success for you?
Anything your coach should know before we meet?
Trafora session prep form
7
The session

Show up. Do the work.

Sessions are delivered via Zoom — 60 minutes of focused, structured coaching with your chosen coach. After the session, your coach sends a summary with your key commitments directly to your email. Action items appear in your app automatically.

60-minute live video sessions via Zoom
Post-session summary emailed to you automatically
Action items assigned by your coach, tracked in the app
Message your coach directly between sessions
Trafora session notes
8
After each session

Share your experience.

After a session, your coach may invite you to leave a review. It takes 60 seconds and helps other leaders find the right coach. Your coach decides which reviews appear on their public profile.

Star rating and optional written feedback
Prompted in-app — no email needed
Builds the coach's credibility in the directory
Trafora leave a review
9
Between sessions — every day

Grow every single day.

The work doesn't stop when the session ends. Trafora's daily content engine surfaces a new lesson, quote, or reflection every day. Track your goals, complete your action items, build your streak, and watch your progress report grow over time.

Daily lesson authored by the coaches on the platform
Goals and action items from your coach, tracked in the app
Three daily habits with streak tracking and achievement unlocks
Progress report — sessions, goals, dimensions, 30-day habit grid
Trafora goals and action items

Are you a coach?

Here's how the platform works from your side.

For coaches

From application to
thriving practice.

Trafora handles the infrastructure so you can focus entirely on coaching. Here's how it works from your side.

1
Application

Apply to join.

Submit your application through trafora.com. Every application is reviewed individually — we're looking for coaches whose philosophy, credentials, and craft meet our bar, whatever framework they coach within. Most applications receive a response within a few business days.

Share your credentials, specialties, and coaching philosophy
Tell us your perspective on authenticity and vulnerability as leadership tools
Founding coaches earn permanent preferred directory placement
Trafora coach profile
2
Onboarding

Set up your practice.

Once approved, build your coach profile, add your services and pricing, connect Stripe, and set your weekly availability. Everything is editable at any time. Setup takes about 15 minutes. Stripe verification typically takes 5–10 minutes.

Rich coach profile — bio, photo, credentials, tagline
Flexible service catalog — sessions, packages, speaking
Stripe Connect for automatic payouts — 2 days after each session
Weekly availability with copy-from-last-week
Trafora coaching services
3
Client acquisition

Clients find you.

Your profile is immediately searchable inside the Trafora app. Clients browse the directory, read your profile, and request a session directly. Before you confirm, you see their session details — and their client prep form answers, if they've submitted them.

Profile visible in the in-app coach directory immediately after approval
Booking requests arrive with client context
One-tap confirm — charge captured, Zoom link sent automatically
Share your profile via text, email, or LinkedIn to grow your roster
Trafora coaching dashboard
4
Session preparation

Arrive informed, not catching up.

Before every session, open the client's profile. You'll see their intake form answers (submitted before their first session), their session prep form (submitted before this one), their active goals, outstanding action items, and notes from previous sessions. You join the call with everything you need.

Client intake — role, motivation, success definition, leadership strength and challenge
Session prep — what they want to focus on, what's on their mind, anything you shouldn't skip
Active goals and outstanding action items visible at a glance
Previous session notes and dimension history
Trafora client profile — goals, action items, intake form
5
Session delivery

Deliver a great session.
Log it immediately after.

Run your session via Zoom. Afterwards, mark it complete and open the notes screen. Write your session summary, tag which dimensions came up, assign action items, add private coach notes, and paste the recording URL if relevant. Send the summary to your client with one tap.

Session summary — shared with client via email automatically
Dimension tags — build into a ranked chart on the client's progress report
Action items — appear in the client's app immediately
Private coach notes — never shared with clients
Trafora session notes
6
Practice growth

Build your practice.
Keep 85%.

Track client progress reports, request reviews, customize your dimensions, and use the share tools to grow your roster. Trafora takes 15% — payouts arrive in your bank account 2 days after each confirmed session, automatically, with no invoicing required.

Progress reports auto-generated from your session notes over time
One-tap review requests — you approve what appears on your profile
Customizable dimensions — rename to match your coaching framework
15% commission, $0 monthly fee, 2-day payouts via Stripe
Trafora client progress report

Built for both sides.

The right experience for each audience — mobile-first for clients, fully-featured for coaches managing their practice.

For clients

iOS Mobile App

Everything you need to find a coach, grow daily, track your progress, and stay connected to your coaching relationship — designed for on-the-go engagement.

Coach discovery, profiles, and booking
Client intake form and session prep
Goals and action item tracking
Daily lessons, habits, and streak tracker
Leadership quiz and coach matching
Progress reports — sessions, goals, habits, dimensions
Secure Stripe payment at booking
Real-time messaging with your coach
Resource library — coaching literacy and daily practices
For coaches

iOS App + Web Portal

Full practice management — availability, bookings, clients, session notes, goals, reviews, and growth tools — from any device.

Searchable coach profile with star rating
Booking management — one-tap confirm with auto charge + Zoom
Client intake form and session prep answers
Goals and action item management per client
Session notes — dimension tags, commitments, private notes
Client progress reports auto-generated from your notes
Reviews — request, approve, publish to your profile
Customizable dimensions — rename to match your framework
15% commission — $0 monthly fee, 2-day payouts via Stripe

Ready to get started?

Download the app to browse coaches and book your first session — or apply to bring your coaching practice to Trafora.