Founding coach positions open now

Your expertise.
Our platform.

Trafora gives professional coaches everything they need to run a premium practice — discovery, scheduling, payments, session delivery, and client development tools — without building any of it themselves.

Trafora coaching dashboard
The simplest pricing model in coaching.

No monthly fees. No setup costs. No subscription tiers. Just a straightforward commission when clients book through Trafora.

15%
Trafora commission
85%
You keep
$0
Monthly fee

Everything you need.
Nothing you don't.

Trafora is built for coaches who want to focus on coaching — not on building and managing the infrastructure around it.

01

Built-in client discovery

Your profile is searchable inside the Trafora app. Clients find you, read your story, and book directly — no cold outreach, no marketing spend required.

02

Full practice management

Set your availability, manage your services and pricing, review and confirm bookings, and access your complete client roster — all from the coaching dashboard.

03

Automated scheduling

Clients book directly from your availability calendar. Zoom links are generated automatically. Confirmation emails go out instantly. You just show up.

04

Secure Stripe payments

Payments are collected at booking via Stripe. When you confirm a session, the charge is captured and a Zoom link is sent to your client — one tap, fully handled.

05

Session tools that matter

Dimension-tagged session notes, client commitments, private coach notes, real-time messaging, and session history — all built in, all organized.

06

Coach development resources

Access the same resource library your clients use, plus a dedicated coach development section — curated content to sharpen your practice between sessions.


Built for how coaches actually work.

Practice Management

Your entire practice, in one view.

The coaching dashboard gives you a live view of pending bookings, confirmed sessions, client roster, and your availability — all in one place. Confirm a session, and Trafora handles the rest.

  • Pending, confirmed, and completed booking tabs
  • One-tap confirm with automatic charge and Zoom link
  • Weekly availability management with copy-from-last-week
  • Full client roster with session history and dimension tracking
Trafora coaching dashboard
Coach Development

Grow as a coach,
not just in spite of it.

Trafora coaches get access to the same content platform their clients use — plus a dedicated coach development section with resources on coaching craft, session technique, and professional practice.

  • Latest lesson — same content your clients are reading
  • Coach development articles on technique and practice
  • "Grow your practice" tools — share services via text, email, LinkedIn
  • Service management — add, edit, and toggle offerings live
Trafora coach dashboard — services and learn

Better than building it yourself.

Most coaches cobble together Calendly, Venmo, Zoom, and a notes app. Trafora replaces all of it — and adds features you couldn't build on your own.

Feature
DIY setup
Trafora
Client discovery
Your own marketing
✓ Built-in profile & search
Scheduling
Calendly ($10–16/mo)
✓ Included, no extra cost
Payment collection
Venmo, Zelle, or invoice
✓ Stripe at booking, automatic
Zoom link generation
Manual, every session
✓ Automatic on confirmation
Session notes
Google Docs or nothing
✓ Structured, dimension-tagged
Client messaging
Email or personal phone
✓ In-app, separated from personal
Client progress tracking
Not possible
✓ Session history + dimensions
Daily content for clients
Not possible
✓ Leading Wholly framework
Monthly cost
$50–200+ in tools
✓ $0 — commission only
Trafora session notes with dimension tags

Session notes — structured,
dimension-tagged, private


The Intellectual Foundation

Every coach. One framework.
Infinite application.

Trafora coaches work within the Leading Wholly framework — six interconnected aspects of whole-person leadership developed by Nathan Murfield, PhD and anchored by his forthcoming book (Ideapress Publishing, September 2026). This isn't a rigid methodology; it's a shared language that gives every coaching relationship a clear, coherent foundation.
01
Embrace Diversity
02
Reject Rigid Leadership Models
03
Commit to Lifelong Learning
04
Lead with Emotional Intelligence
05
Foster Team Expertise
06
Bring Your Whole Self to Work
Trafora quiz — dimension mapping results

How clients experience
the framework


Who we're looking for.

Trafora is a curated platform — not an open marketplace. We're building a network of coaches who share a commitment to authentic, human-centered leadership development.

Certified or credentialed coaches

ICF, BCC, or equivalent certification preferred. Significant coaching experience in professional or leadership contexts.

Leadership focus

You work primarily with leaders, managers, and executives on professional development, team effectiveness, or career growth.

Aligned with Leading Wholly

You believe leadership is a whole-person practice — that authenticity, curiosity, and vulnerability are strengths, not liabilities.

Ready to commit to clients

You have availability to take on new clients and are looking to grow or formalize your practice — not just exploring options.

Trafora coach profile

What your profile looks like
to clients in the app


Apply to join Trafora.

Founding coaches set the standard. Fill out the form below and we'll be in touch within a few business days to schedule a conversation.

Applications are reviewed individually. We're selective by design.